Californian-based premium denim and contemporary fashion label Paige has opened its first international store in London as part of its ongoing retail expansion.
The 3,592 square foot UK store has two entrances, one on Duke of York Square and the other on the King’s Road, and is Paige’s largest retail location to date, spanning across two floors, with womenswear on the upper level and menswear on the lower level with nine fittings rooms throughout. RSK worked with the design team integrating the warmth of the wood with the sleekness of the black and white to offer a unisex space.
The London flagship also has a VIP styling lounge featuring a private shopping area with a lounge, a coffee bar and private dressing rooms as part of the brand’s enhanced customer service offering to provide personalised style consultations and a private outlet for press appointments.
